Merlin returns to Europe’s biggest bike show

Merlin Bike Gear at EICMA 2022

Merlin returns to Europe’s biggest bike show

This year, we’re back and bigger than ever at Europe’s biggest bike show.

The EICMA Motorcycle Show runs from 8th-13th November at Fiera Milano, Italy and plays host to some of the motorcycle industry’s biggest and best names.

Whether you’re looking to try the latest and greatest in machinery or want to see what’s new in the world of protective kit, EICMA has something to cover all areas of biking from head to toe. 

We’ll be back in full force at this year’s show, with 120 square metres dedicated to all things Merlin. Here’s what you can expect from us if you come to see us this year…

Our biggest and best yet!

As the world begins to return to some kind of normality, we return to EICMA with a fully stocked stand. 

While our ‘meeting hub’ stand in 2021 proved a hit, we missed having product on display to share with the world – press, trade and public alike.

This year, we’re making it our mission to show off our best side, giving our three collections – Explorer, Heritage and Leisure Moto – their own spaces to thrive in three separate product pods each with their own bike to best represent the category. 

The 2023 Collection breaks cover for the first time

Alongside showcasing the Merlin classics, our full 2023 Collection will break its cover for the first time.

We’re expanding all three of our collections to include a host of innovative items with a core focus on rider comfort and protection without sacrificing on style. While we can’t give out too much information at this stage, just be assured that 2023 is set to be a cracking year for us and our product.

Meet the people behind the brand

We’re not hiring people to do this for us. Throughout the days of the show, you’ll see the people who make Merlin happen. From sales to marketing to finance, we’ll all be chipping in and we can’t wait to meet you! 

And don’t worry if you can’t make it…

We know it’s not always that easy to drop everything and fly off to biking paradise for a few days. That’s why we’re going to bring the show to you instead.

Head over to our Instagram – merlinbikegear to follow all of the action from the Merlin stand and beyond. Over the course of the week, from the building of our stand to its break down, we’ll be posting a host of content to bring the 2022 EICMA show straight into your hands.

And if you are attending this year’s show, please do pop by for a coffee and to see what we have in store. 

Hall 24, Stand E71 – see you there? 



Published on November 4th, 2022 by Emily Macbeth