BSA x Merlin

“Two proud Birmingham-born brands come together”



Introducing the BSA x Merlin collaboration collection, a dual-branded range showcasing the best of both names. The roots of both BSA and Merlin lie in the heart of the UK, where both brands innovate from today. We share the same core values; originality, independence, self-expression and authenticity.

BSA’s history as one of Britain’s most iconic motorcycle manufacturers continues into present day with the revival of their most successful motorcycle, the Gold Star. As the British marque launched their comeback in 2021, they looked to widen their consumer offering into protective clothing. Seeking apparel experts to help shape the collection, BSA selected Merlin, a market-leader in heritage style protective motorcycle clothing – the perfect match for the brand-new Gold Star.

Both BSA and Merlin offer the same timeless styling, high specification, technical innovation and, above all, great value for consumers, which makes the two brands the perfect match for collaboration.

Launching in 2023, we’re thrilled to be a part of BSA’s new history, teaming up to craft a thoughtful, comprehensive collection which spans both protective motorcycle clothing and and lifestyle items. The range features the very best components from the core Merlin range, such as Halley Stevensons® waxed cotton, D3O® armour, DuPont™ Kevlar® and YKK® zips.

“This collection features staple ingredients from the core Merlin range, introducing a whole new audience to Merlin quality”