Lifestyle Collection

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“Our Lifestyle Collection is stylish, modern and above all, sustainable, offering riders classic styles but with a signature Merlin twist”



We know motorcycling isn’t just about riding our favourite metal. It’s about the lifestyle too. The feeling. The sense of community and the way it brings everyone together with one common passion. It’s about belonging and being able to connect with the thing you love the most wherever, whenever. Merlin Lifestyle allows you to do just that. A modern take on classic styles for every kind of motorcyclist.

When we started creating our lifestyle collection, we set out with one goal: to create a stylish and modern collection which is, above all, sustainable. In this ever-changing world, shopping for clothing is becoming a more conscious decision. As we are continuously warned about the effect our buying habits are having on the environment, we decided we wanted to take action, and try to steer the motorcycle industry into a new way of thinking. Our new lifestyle line launches with 17 key pieces – each one environmentally-friendly and built to stand the test of time.

The tees, sweatshirts, hoodies and some of the caps that make up our collection are made from 100% organic cotton, which uses 91% less water than traditional cotton in the growing process and doesn’t use any toxic chemicals. The Merino Wool used in our neck tubes is not only a great thermal regulator, comfortable to wear and incredibly moisture-wicking, but it’s also an environmentally-friendly natural fibre. Our factories have full traceability, and the Merino wool used is 100% certified non-mulesed. All our products will be wrapped in 100% recyclable packaging, so you can buy our lifestyle products safely in the knowledge that you’re looking after the environment too.


“Split across two key apparel segments, Lifestyle is built with the highest quality, environmentally-friendly materials.”